- b2b marketers work with a tighter budget but are expected to be highly accountable for revenue and lead generation results.
- b2b marketers usually handle the mish-mash of marketing functions including: direct marketing, copywriting, online marketing, website issues whereas our b2c counterparts may be more specialised - separated by branding, online marketing, copywriters, etc.
- there is this illusion or assumption that b2b marketing is more "boring" and "less glamorous" than b2c. I disagree, it just depends on what interests you.
- b2b marketing means you have less opportunities to test - so, b2b marketers tend to have to get it right the first time.
Saturday, January 07, 2006
The difference between b2b and b2c marketers
The difference between b2c and b2b marketers? From my experience, here are what I think are the major differences:
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